5 Awesome Marketing Tips for Loan Agents to Get New Business
1. Begin Using Local Images
Your potential borrower is buying a home or investment property. In a lot of ways, you’re not only helping them get a loan to move into a house, you’re helping them move into a neighborhood or area.
Feature the best things that the area has to offer to your borrowers, with top of the line professional photos of local landmarks, restaurants, parks, schools and popular places. Put these in one or all of your marketing channels.
2. Create a Newsletter
Undoubtedly, one of the best strategies for building client relationships is email marketing. The goal is to obtain emails from your blog, website, video, or any other means you can imagine.
Most people who sign-up did so for a reason so you should deliver the information they’re seeking – alerts about new loan products, webinars, first time buyer guides, events in the area, etc. If you do business in multiple states, you’ll want to separate your subscribers according to their location, making sure they only receive relevant emails and updates.
3. Start a Nurture Campaign
Nurture campaigns are kind of like sales funnels that subtley guide prospects, via a voice activated GPS, to your objective. Except at the end, your clients are buying or refinancing their home.
Craft some well-thought out instructions that strategically guide them by tailoring your interactions with them based on previous actions they’ve taken. As an example, if they first inquired abut an FHA loan with you, send them an email detailing the Conventional 97. Keep it relevant for the prospect.
If they went to your first time homebuyer’s financing seminar, send them your “10 Things Every New Homebuyer Should Know” ebook. Send them content that will help them take the correct next step, based on where they are in the process.
4. Host a Webinar.
If you feel comfortable enough, hosting a webinar just might be an excellent way to create more attention for your service. Host a “Afford More Home By Improving Your Credit Score” webinar, and provide a Q&A at the end for interested attendees.
Webinars can also be conveniently posted as YouTube videos, which can provide valuable content that can remain on on your website permanently.
5. Boost Social Engagement on Instagram
The success of your social media campaign with Instagram largely depends on engagement. A couple of things that do that are Polls and Q & A stickers in Instagram Stories.
Be sure to ask questions, use gifs, make the content very easy to engage with. The more people that interact with you, the more they will keep you top of mind, and the IG algorithm understands you have great content on a certain topic.
Your Instagram story is then rewarded with increased organic results. In addition, experiment with contests and giveaways. If you can become good at getting people engaged, and coming back for more, you’ll be successful.