Loan Officer & Real Estate Agent Professional Tips

1.) Show them you are a person that cares
Lots of anxiety happens when purchasing a home due to the concerns and unknowns of the transaction. Put forth your best effort to come across as genuine as possible (aka “human”) to make your borrowers feel a little better about making it through the mortgage process.

Reports indicate that more than 75% of consumers feel that a business should be aware of their circumstances. Prospective borrowers should feel comfortable and perceive you as concerned as they are about the mortgage process. Mentioning new industry terms and processes can make first timers uncomfortable.

Start to consider the terms you use in your marketing advertisements to find where you can switch the language into easier to understand words. Basically don’t always sound like a marketing guy but someone who is there to help.

Idea #2: Happy Birthday
Many people think it’s great when their birthday is remembered by someone they never in a million years expect to remember such as their loan officer. Simply make a quick, casual video and email it out to people on their birthday.

Idea #3: New Loan Programs
If there’s a new loan product you want to promote, make a quick video about it. Making a blog post or emailing people a flyer is less interesting than seeing it told by you, the expert with real life closings that took place as examples.

Idea #4: Mortgage Process Steps
Film a video for every phase of the process borrowers experience when they get a mortgage with you. Your borrowers will feel a lot better if they know about what’s next during the home-buying process. A first example is we check your credit and review your debt to income ratios. Once a step is completed, you can email them the next video.

Idea #5: Frequently Asked Questions
With all the borrower inquiries you get, many of the same mortgage questions are asked over and over again. Use your valuable time more efficiently. Film a short video to answer these common questions. They’re very helpful to people and it showcases your expertise.

Idea #6: Make Your Website Mobile Friendly
Websites that are not designed for mobile devices are antiquated and business losers. Internet traffic increases each year on mobile devices, and the trend will keep rising into the foreseeable future.

When your website is viewed by prospective clients who need to zoom in each time, they’re going to bounce (leave quickly) from your site. Be absolutely certain that your website easily readable and an be navigated with ease on all devices.

Idea #6: Video with Another Expert
Film a video together with an industry expert. That expert could be an appraiser, home inspector, a local real estate agent, house flipper, title officer, a home stager, or anyone else who can share something interesting when they thought your industry was boring.

Idea #8: Give Client Appreciation Gifts
Who doesn’t enjoy a surprise gift? Not many people. It’s even more appreciated coming from a surprise person, like a loan originator. It’s a superb way to differentiate yourself from other mortgage experts. The following are some amazing ideas:
Halloween pumpkins
Fourth of July flags
Thanksgiving pie and delivery
Inflatable pool floaties for people with a pool
Gift for their pet
Gift certificates for healthy foods
Beach umbrellas and towels if they frequent the beach.
Insider Tip: Think big here and send something that really wows them. Go big or go home.

9.) Host a seminar or luncheon
Most likely you have numerous loan programs that most people are unaware they exist and can actually help them qualify.
Your target audience needs to see or hear about your programs over and over in order for them to remember and eventually apply.
The goal is to also collect their email address to build up your email list so you can follow up using email marketing following the event.