Loan Officer & Real Estate Agent Professional Tips

1.) Blogging
Blogging is an excellent way to display your knowledge about mortgage loans and attract the attention of prospective buyers and existing homeowners. People browsing online are more likely to trust a financial professional if they’re confident in his or her expertise.

First time home buyers as well as experienced borrowers have many questions about loans. What credit score is needed for a jumbo loan? Will my rate be better with a higher down payment? Am I eligible for a loan if I own 12 properties that are mortgaged? You may the answers to all of these questions, so you can make blog posts that give them answers.

Once you’ve set up your blog and posted content regularly for a while, you may choose to widen your horizons. Guest posting on other similar topic sites in real estate or housing can be a great way to drive more people to your website.

2.) Content marketing
This is an significant element of any digital marketing campaign. It provides a variety of benefits for your profession:
• Positions you as an authority in the mortgage industry
• Offers valuable information to target audience
• Helps with lead generation
• Improves brand awareness

3 Hosting Presentations with Realtors
Co-hosting events with a real estate agent can be a fantastic way to boost visibility for both of you as well as simply having a good time. Partnering up is a fantastic way to support each other’s businesses for a charitable cause and the local area where you live and work.

Some of most mutually beneficial events are lunch and learn event, co-sponsoring a training class and even a broker open house with a luncheon for the agents who come tour the house. Each one of these activities have great rewards for the real estate agents you’re working with and will go a long way toward solidifying a trusted relationships.

4.) Interactive tools
In old-fashioned way of marketing, a loan originator would request a prospect to call before they could receive more information. These days, that’s not the case — most of the consumers’ questions are answered by marketers before they call. Blogging is one way to provide this information, but interactive tools can also provide prospects with accurate answers based on the information they select or input. These tools encourage user engagement with your site and provide customized data.

Customized calculators on your website can help people obtain answers to their specific questions, like:

1. If my income and debts are this, how much can I borrow ?
2. What would the payment be on a 15-year fixed mortgage for this loan amount?
3. What type of loan can I get with a 610 credit score?

These type of tools distinguish your business from your competitors which is why interactive tools are one of the best marketing strategies for loan officers.

Research
Millions of people search online every month for home loans, how to get a loan, companies, and related information. Each search creates thousands of results, and the only way they will find you is if your website makes it into these results.