Online Marketing Tip for Loan Officers
They have over a billion users so having a strategy working on Facebooks something to strongly consider doing as soon as possible.
Promote Your Facebook Posts
Social media isn’t the instant solution for shortfalls in other areas of marketing. Nonetheless it does offer you an important ingredient to having a more balanced marketing system. The simple truth is not everyone is going to open and read the email you sent, not every referral partner will have leads to send to you, not everyone is going to retweet your tweet, and not all of your friends or people will see that brilliant post you shared on Facebook. The goal is to see to it that all your past and potential customers hear from you more than once every twelve months, if at all.
Facebook Ads are a fairly simple way to boost the views of your content. Not only can you target ads according to the demograhics of your audience, but you are also able to create advertising campaigns consistent with the goals of your business. You can make a campaign for the sole purpose of driving traffic to your business website, increase the visibility of your Facebook business page or merely elevate a Facebook post.
All you have to do is browse to your Facebook Business Page sometime during the month for a post you want to boost. It can be a link to your most recent blog post or your video.
One of the best suggestions by experts is to boost posts to your current audience for $5-$10. The goal is to have high user engagement on your posts. When your audience clicks or like one of your boosted posts, it is a signal to Facebook that they’re interested in your brand and your businesses’ posts will be shown more frequently in their News Feed.
So to have an engaging audience, start filtering your audience list regularly to make sure it is up to date. By doing this, you’ll b more confident that your email campaigns will have engagement and be a part of your marketing success.
Nobody wants to send out emails to non-responsive people or inactive accounts.
With a good audience, you can separate your list for highly targeted social media campaigns and emails, and develop more individualized or geographical content to deliver a great message at the right time.
Get Reviews from your Clients
You know people read Yelp for reviews on local restaurants, and read customer feedback from local companies for advice on small and big purchases. Long story short, if it involve paying for a product or service people want to know the experience others had.
Many marketing experts suggest that you ask your clients for reviews (or even referrals) just before the closing date on a loan. Reach out to your client by email and/or in person right before closing or a week after to ask for a review and put it on a website of your choosing.
Make it easy for them by having an email ready with a sentence thanking them for their business and put the link to site where you want them to put a review for you.