Picking a Strategy and Sticking with It for Success
Ensure Your Website is Mobile Friendly
Were you aware that two-thirds of all emails are opened on a phone or tablet? How about the fact that mobile website traffic makes up around 30 percent of visits? As you can imagine, having a mobile website definitely is important. Any real estate professional will greatly benefit by having a responsive designed website, especially in terms of creating a professional image. 
As an owner of a responsive website , it means that no matter what screen size a user is on, the content and design will be displayed properly so it can be read on any device. The navigation menu on smaller screens also adjusts to become finger-friendly. Always test each web page on multiple PCs, tablets, and phones. Additionally, any emails you send out need to be properly made and displayed to understand on any email platform.
Obtain Customer Reviews
People search for reviews about local restaurants on Yelp. Before making a purchase on Amazon, they read customer feedback and ask their friends for guidance on big purchases. To summarize, people want to see other people’s experience on things that concern spending money. Being in real estate industry where people make some of the biggest purchases of their life, reviews can certainly help a mortgage company or individual loan originator gain some extra clients with a good experience.
A good way to capture these highly coveted reviews is to set up a strategy to ask your customers for feedback (and too) just prior to the closing date on a loan. As soon as you know the date of closing, get in touch with your client face-to-face and by email to ask them for a review on a website where you can be found.
The optimal time to do this is just prior to closing or in a few weeks afterwards. The reason is they still have good thoughts of working with you. So, the goal is to make it as easy as possible for them to do this. Create a special post closing “thank you email” guide them to link(s) where you want them to leave a review for you.
Valuable Nugget: Send a gift card after they write a review. Be sure that you’re doing this as a means to saying thanks and not as an incentive.