10 Top Real Estate Influencers on Instagram
For brand new and hungry real estate agents, following Instagram’s top influencers in real estate is a fantastic method to discover the secrets of the industry pros.
In today’s real estate marketplace, social media is a vital tool in building a pool of clients as well as building a brand. Instagram has grown to be the leading app for prospective clients searching for home guidance and real estate expertise.
Unsure where to begin? These real estate influencers are the best of the best and can provide some great ideas about how to handle your account and build an online presence, along with offering an entrance into the larger real estate social media community.
Ryan Serhant (@ryanserhant)
Ryan Serhant is highly skilled in blending real estate with social media. The Serhant Team has the most followers in real estate brand worldwide with 3.5 million followers spanning numerous platforms. Serhant is well known for posting videos of high-end property obtaining more than a million views on YouTube and additional channels. The reason is quite easy. It’s because his Instagram feed features very enticing images of luxury homes around New York City and Long Island.
Barbara Corcoran (@barbaracorcoran)
Barbara Corcoran is the founder of The Corcoran Group, a New York based residential brokerage firm that was bought in 2011 for a cool $66 million. However, her fame today is attributed to her investing advice as one of the four sharks on ABC’s Shark Tank. Corcoran shares her wise investing and real estate knowledge with over 642,000 Instagram followers.
Josh Altman (@thejoshaltman)
Josh Altman is also a top NY real estate agent with Douglas Elliman. He expanded his expertise and opened his own real estate company in L.A. Altman travels throughout the U.S. as a motivational speaker. His Instagram account offers a look into the day-to-day life of the country’s top real estate firms.
Bryan Casella (@bryancasella)
Ever since starting his firm, Team BC Real Estate, real estate broker Bryan Casella has experienced a terrific upswing in the real estate industry, primarily as a result of his internet presence. Casella is famous for his extremely popular YouTube videos, which cover best practices in real estate, gorgeous and old ugly cars and his overall lifestyle.
Luis Iglesias (@luisiglesiasrealestate)
Luis Iglesias founded the Iglesias Realty Group, a successful real estate firm specializing in the luxury Miami Beach housing market with clients ranging from celebrities to professional athletes. Iglesias’ Instagram account is the perfect site to learn how an expert utilizes social media to market luxury listings in a straightforward way.
The Broke Agent (@thebrokeagent)
Another agent who uses humor and real life experiences of people in the business. Destressing with comedy is a proven remedy and recharging you to pound the pavement or pound the social media sphere.
Tom Ferry (@tomferry)
Tom Ferry is a real estate trainer and renowned coach. He is not an agent. Ferry shares his top methods and strategies to help agents sharpen and maximize their skills. For agents seeking to move to the next level and build their business, Ferry’s account is an absolute necessity to follow.
Jordan Nielsen (@laughing_realtor)
Who says real estate can’t be funny? In contrast to the other influencers, Jordan Nielsen does not have any real estate tips to help agents, yet tens of thousands of agents follow Nielsen’s Instagram account because of his very funny real estate memes that are on point to what agent’s experience and think. Nielsen’s account provides that necessary relief from what is sometimes a stressful profession.
Dottie Herman (@dottieherman)
Dottie Herman is among the top influential names in all of real estate and was the former CEO of Douglas Elliman. Those who follow her will discover it’s a great account for daily motivation and expert insight into the trends that are impacting both the local and international real estate markets.
Nicole Beauchamp (@nikkibeauchamp)
Nicole Beauchamp is a worldwide real estate advisor and realtor for the prestigious real estate firm Engel & Völkers in New York. Nicole has grown to become a popular leading personality in the real estate industry, mostly due to her very effective social media presence.