4 Effective Lead Generation Techniques
1.) Get together with your best contacts in person
In the digital age, both businesses and people depend on technology for communication a little too much. However, a personal meeting face to face is a powerful strategy to building qualified leads for your real estate business.
Make a list of your best contacts who have the highest probability of converting into closed clients.
Touch base with your clients and prospects, and schedule face-to-face meetings. These meetings enable you to get additional info about prospective leads while creating a stronger connection with the current clients.
You can motivate them to be present by hosting seminars, co-partner learning events and more. These meetings will establish trust with your clientele who will understand your service is valuable and will not try looking elsewhere.
2.) Optimized landing pages
Research reports revealed that the average time on a web page throughout all fields is 54 seconds. This study confirms the brief time you have to make your visitors interested and convert.
If you have numerous landing pages optimized on your website it will help you capture their details from a form and convert them into leads.
Based on a HubSpot report, businesses with 10 to 15 landing pages increase their leads by 55%. This means you need to have created an outstanding landing page on your website to boost the amount of leads you’ll receive.
However, these studies are correct only if the landing pages are optimized to capture the prospect’s email and phone number from the inbound traffic. In the real estate industry there are unique landing pages for real estate like:
a. Home value landing pages
b. Selling guide landing pages
c. Neighborhood landing pages
d. Buyer guide landing pages
e. Suburban or rural living landing pages
f. First-time buyer landing pages
Let’s explore some elements that can help you create an optimized landing page for your real estate business.
- Attractive, to the point, and straightforward headlines that highlight your value.
- Short and interesting subheadings.
- Well-defined article of the benefits being offered.
- A call to action.
- Powerful and enticing images.
- Providing social proof.
3.) Community pages
A community page on your real estate website offers local estate information to prospective buyers and sellers. It may include facts like the cost of living there, home appreciation, rent prices, the population, history, events, etc.
Imagine people house hunting in that region being brought to your website because you have an optimized community page. The result is you gain more traffic that may convert into a lead.
One way to attract visitors to a community page is to provide something of value like a free report or guide about the region in exchange for visitors’ emails through a form. This will help you communicate with them and develop a top of mind relationship which can help them become a closed client.
Creating these type of pages will also increase your local search engine ranking.
4.) Generate Leads Using Search Engine Optimization
At any moment, there are people in neighborhoods you market using search engines to get answers to their real estate-related questions. With a successful search engine optimization (SEO) strategy, your website can be shown in the search results by giving answers to frequent questions.
At the same time, it shows your expertise, builds trust, and gets you new prospects. Although SEO is a lengthy process to generate leads for Realtors, it is one that can drive targeted traffic that result in qualified leads without much extra effort. This makes it a very efficient method for real estate agents and mortgage originators alike.