4 Ways Loan Officers and Agents Can Increase Business
- Get More Referrals
Are you aware that nearly 4 out of 10 sellers found their listing agent for the home they’re selling as a referral from friends or family? This tells that you should be staying in touch with your referral network to get more leads.
One way successful agents say to do this is to follow up with your buyers a few months after they’ve moved in and organized things in their new home. You send an email or postcard and ask them how they’re doing, and put in a referral request in your email.
- Start Paid Facebook or Instagram Marketing
Instagram is great tool to reach prospective buyers, get more exposure for your loan products through home photos, and build your brand. By using paid advertisements the best images of a home can be seen by the exact people you prefer.
Instagram & Facebook ads make it possible for you to select your own target audience, spending budget, type of post (e.g. carousel, image, or video) and how long your promotion will run. Furthermore, you can use targeted hashtags to make certain posts are displayed to the ideal people you desire.
- Get In Touch With Your Clients Every 3 Months
Are you aware that the leading thing our borrowers want from us is care and concern. Contacting your borrower each quarter and honestly listening to their concerns or satisfaction will bring you more loans or purchase transactions.
Pay attention to things they say that you can possibly make their lives better. This is the type of information you want to collect and ask about on an upcoming call. Please understand that calls like these will not be brief, however the return will be great and well worth the time you put in.
- Do a Website Check-up
Your website is a vital element for prospective clients to find you with today’s technology. In fact, most people would say that if you don’t have a website, you don’t exist. Because real estate and loan information can be found online anytime which mean it’s always at the tip of your fingers, it is in your best interest to have a website.
Your goal should be to provide the borrower or buyer sufficient information to be interested in your loan products, including the need to have you get in touch with them so you can respond to any questions they have. For more tips on how to make the best use of your website, check out our article on the subject.