Loan Officer & Real Estate Agent Professional Tips

Are you getting left behind on the next big mortgage marketing trend? The internet changes very rapidly and people get bogged down with work and family, that it’s really easy to not pay attention to what popular new things have come out. The following are some of the most popular mortgage marketing trends from 2018 and may be a tool to your success.

1. Video Marketing
Video is one of those marketing methods that’s become very important in the last ten years if you want to have marketing success.

Video marketing is very beneficial because people get to see you as a person vs. a chatbot. Although, they may still want to communicate with you via messaging it helps make them feel comfortable with who they are dealing with.

2. Chatbots
A chatbot is automated software that acts like a 24-hour customer service agent and can have a simple discussion with your potential clients.

In the digital age, you’re a lot more likely to get a lead with a chatbot that can instantly respond to a prospect’s inquiry. So, it’s best to talk to them as soon as possible, and that’s less than 10 minutes.

Were you aware that a study found out that messaging is the most desired way for people to interact throughout the world. The study showed this is the preference for 9 out of 10 consumers.

3. Niche Marketing
If you market your products to everyone, you’ll likely please very little to none. That’s the truth from studies by major lenders. That’s the reason you need to pick a niche.

If your focus is doing FHA loans, it isn’t that difficult to market yourself as an FHA loan expert. Picking out a niche improves your marketing and makes it a lot simpler to get referrals.

4. Personalized Marketing
Your prospects don’t want to be spoken to like they’re another number.  Personalizing your message makes them feel like they matter. Some factual proof are studies show personalized emails increases the open rate by 26%!

 Separating your lists into groups of similar people is a great strategy because it means you can market information to them they’ll find very useful.

As an example, put all of your first-time homebuyers into a separate group and your investment property owners into a separate list.

5. Retargeting Ads
One you’ve  had some people interact with you, your ad, go to your website or email, it’s a smart to re-target these people. Marketing to this group will be more effective. If you know they have been to your website to visit, you can re-target them with an ad that motivates them to fill out a lead form so you can follow up with them.

6. Lead Magnets
A good method is to offer something for free in return for someone’s contact information. Customized pop-up can be made for FHA, VA or whatever loan product you’re offering. You can make it more home oriented or seasonal. There’s so many possibilities.  This enables you to market to them until they’re ready to work with you.   Just think up some ideas about what you can offer, according to your audience.