Best Marketing Strategies for Realtors & Mortgage Loan Agents
You want to get your real estate listings or related mortgage loan services out to as many potential home buyers as possible, but how do you do it? Social media isn’t always the best avenue for real estate, as it’s not professional or any guarantee you’ll find the leads you need. Here are a few of the best marketing strategies for a loan agent or realtor, so you can get ahead in this new year.
360° Virtual Tours
If you’re a real estate agent then most likely you’ve seen the 360° video tours on other listing sites. These offer a great way for your potential buyers to have a virtual tour online of the property, and give them the control to see up or down, or left or right, or backwards or forwards in any direction.
Naturally, these photo tours should also be posted with video tours. The difference is that it’s hard to stop at the right point in a video to see a closeup of something, but that can be done more easily in a 360° virtual tour.
Video Tours
Video tours are still important though, as they can highlight some of the positive aspects of a home, and they also allow a narrative description. More of the home can be shown in a video than in a few photographs that are posted with the real estate listing.
Buyers are also more likely to click to watch the video first than they are to click through a long list of photographs. But if they do like what they see in the video then they will be more likely to read the rest of the listing.
Educational Loan Videos
A realtor and a loan agent can collaborate together. An educational loan video can be posted on the mortgage lender’s site, as well as the real estate site, so that potential home buyers can understand how the process works.
These videos can provide a briefing of the entire loan process, or they can be broken down into several videos, such as prepping to get a loan, how the loan process works, and what happens after the deal has been closed.
Lead Capture Landing Pages
If you haven’t updated your real estate website for years, now is the time to do so. Remember that pop-ups are annoying, as well as anything moving, and all you’ll do is annoy your potential buyers into leaving.
Instead of tricks, ensure that you have a fully functioning website that has captivating content that will draw them in, including the video and virtual tours, and educational videos suggested above.
Strong Search Engine Optimization
Do a quick search on Google for real estate or loans in your city. If your business isn’t popping up in the first few lines then it’s time to update it. You can update your website’s keywords or focus words through the developer’s portal, and ensure that these keywords are used organically (naturally), in your website content.
They should be utilized at least three times. Consider using some key phrases that include your city and location too, as often clients will type in search phrases to find a real estate agent or loan agent in the search field.
Interesting Blog Content
You don’t need to post a new blog article every day, but one or two a month will keep your real estate website up-to-date. Try not to be salesy, but do post quality content to interest any potential home buyers.
If they find what they read to be of value, then they’ll come back again to read new content. Once you’ve achieved this momentum you can post content on a more frequent basis. Try to keep the articles short and to the point, as most people don’t read everything anyway.
Mobile & Smart Phone Friendly
It’s happened to all of us. You have some spare time so you pull out your smart phone or tablet to look something up. But the website takes forever to load. That’s because it was never optimized for smaller devices. If you’re running a real estate business then now is the time to check and see how well yours runs on a device.
If it’s slow, then it’s only going to cause aggravation for your potential home buyers. Now is the time to get this fixed, and provide a simpler and faster version for those buyers who are searching for the perfect new home on their phones or tablets.
It’s a new year and now is the perfect time to plan your upcoming marketing strategies, whether you’re a real estate agent, or a mortgage loan broker. You’ll stay one step ahead of your competition so that you can run a successful business that gets recommended to even more potential home buyers!