Best Providers of SMS and Benefits
Text messaging or SMS marketing is sort of a hidden jewel in the advertising world. While it may sound fancy or perhaps even mysterious, it really isn’t. It is, however, an effective part of getting your company’s name out in this mobile-based world in which we live.
The fact is that the majority of people use SMS every day, and for this reason, bulk SMS services are an innovative tool that businesses can use to further engage with customers. From announcing special sales and offering coupons to hosting contests and sending reminders, text message marketing allows even the smallest of businesses to stay competitive and current.
So, today we’ll discuss the best providers of SMS marketing and the benefits of integrating it into your advertising plan.
What Is SMS Marketing?
SMS marketing is the process of sending transactional or promotional campaign messages for advertising purposes through text messaging (SMS). The messages are usually meant to communicate company updates, alerts, or time-sensitive offers to people who previously consented to receive text messages from your company.
The Benefits Of SMS Marketing
There are many added benefits to using SMS marketing for every business, and they are often still overlooked and underutilized by many companies. Let’s take a look at the most important benefits of SMS marketing:
Higher Open Rates & Click Percentages
Perhaps the most significant benefit of SMS marketing is that these messages have a much higher open rate than emails or phone calls. In fact, 98 percent of all messages sent are ultimately opened, compared to only 20 percent of emails. Furthermore, some 19 percent of links sent via text message are clicked versus only 2 percent of email links.
SMS Marketing Plans are Affordable
Marketing budgets can be tight, so executives and business owners expect great results from their investments. Another benefit of SMS marketing is that it’s cost-effective for any type of business. Most messages only cost a few cents to send, and plans are usually lower than $50 per month. So, when you think about the cost vs. the benefits, there’s room for most companies to leverage the power of SMS marketing.
Helps Build A Loyal Customer Base
SMS marketing is an excellent channel to build and engage loyal customers. Offering promotions and other information as needed will help your customers stay in the know, making them feel important and appreciated. Remember, the more you can give, the more you will receive.
It’s Fast and Effective
Text messages are instant marketing tools that allow your message to land in the hands of the perfect audience when you need it to. So, SMS marketing allows a company to reach large numbers of people simultaneously. Since customers tend to keep their phones within an arm’s reach, this is the easiest way to communicate a message to them; with the added bonus being that text messages are far less annoying than spam robocalls, which people tend to block.
The Best Providers of SMS Marketing
There are tons of SMS marketing professionals on the market, but it can be difficult to choose a high-quality, legit provider. To make it easier for you, here are 10 of the best providers of SMS marketing:
- EZTexting
- Textedly
- Clickatell
- SlickText
- SimpleTexting
- TextMagic
- ClickSend
- Podium
- TextMarks
- BurstSMS