Loan Officer & Real Estate Agent Professional Tips

Hire a  Photo Expert
Photos and images have always been a very important in the real estate industry. However, sometimes homeowners and even real estate agents overlook the importance of this one component as it pertains to online marketing.  With so many real estate websites online, would you choose the site with an abundance of photos for a majority of their listings or one that has few photos.

Needless to say,the best method is to attract the eye of a prospective buyer searching through a great deal of listings in their area. It should accurately display the room space by using professional guidelines and the usage of a wide-angle lens and sensible Photoshop editing. However, don’t make it not too doctored or use vibrant colors as that’s not realistic.

Start A PPC Campaign
PPC, which is an acronym for pay-per-click, is a method of getting traffic to your website to market your product or service, mortgage loans, or related to your business that would benefit you. Unlike organic traffic, this is paid traffic. You’re basically paying for visitors to come to your website.

If you don’t check the analytics of your ads properly, you’ll find out is that PPC can be extremely expensive and may feel like money being thrown down the drain. As a user of PPC marketing, you want to know how the user got to your site and if it ended up in a sale or a lead.

 Offer Value for Free
A huge element in marketing your services is to create a free offer in an effort to harvest those lucrative email addresses. You’ve probably experienced it yourself when you’ve visited a popular real estate website that has free offers which pop up after you visit the page.

These free offers can be a goldmine. You get people who have submitted their email address and want future information from you about your service. Your offer has to be good enough for users to hand over their email addresses. Simply decide what you want to create, test the results, and improve from there.

Become an Expert In Your Niche
An excellent way to get more types of loans is to become an expert in that area. Once you’re considered an expert, you’ll have authority. You’ll easily start to attract more prospects your way. This takes quite a bit of time depending on the niche, but it does eventually occur with quality-time invested.

To help set yourself up as an expert it’s important to share lots of useful content for that particular niche. Share things with your audience on appropriate social media networks, and ultimately people will come to you for advice.  You should get both interested buyers and sellers.

Set Up a Method to Receive Referrals
Yet another tried and true method to boost your online real estate marketing is to develop a referral system. One way is to simply integrate it into your email signatures for prospects and real estate professionals. After you’ve closed a few transactions that went smoothly, ask your clients to refer you to their friends.

You could also offer something in exchange for referrals. Perhaps a gift card for Starbucks, Lowes, Amazon, or maybe something else they’ll remember you for. No matter what it is, create a distinct way to present this to your clients and make sure you treat all of those people equally and the right way.

Ask for Reviews on Google, Yelp, Redfin, & Zillow
These are the best websites for publishing reviews as a loan officer, real estate agent, or real estate/mortgage company as a whole.   The moment you know your transaction will be successful, ask the homebuyer to post their feedback about the transaction on one or all of these sites.

As you acquire more and more reviews on these sites, you’ll increase your authority and business. It’s not that difficult to do if you provide great service, and give them value.  Just take care of your clients and they’ll likely take care of you in the end.

Create Videos
For agents and loan officers targeting specific neighborhoods, videos focused on the local area and video walk-throughs of specific homes create great value and keep you top of mind to prospective buyers.

Investing a couple thousand dollars is not necessary anymore as you can still do it professionally by simply recording it on a high-quality smartphone or hiring someone with a drone. Capture landmarks in the neighborhood or distinctive features of the home and provide the buyer with a sense of space of the featured home.

Create a Lead Generation Page
Similar to free offers. Create a good lead generation tool such as a mini-loan application, home values, or some other tool that would help them during the loan process.  Any kind of online real estate tool that would help a prospective buyer or seller would be beneficial, along with auto-reply results as soon as the user finishes the form.

Whether you’re seasoned Loan officer or new in the industry look into joining us.