Engaged Prospects Become Clients
Since tens of thousands or even millions of people are online each day searching for a home it goes without saying that you should create relevant content about where the home is & what else is there.
The area where a person lives speaks volumes about who they are, their values, and the nearby spots where they go shop or hang out. Create content about the local coffee shops, gym, park, restaurants, school activities and any other events to show prospects the whole picture and not just the home by itself.
This is even more important in cities where many neighborhoods have their own uniqueness. There are so many opportunities to be hyperlocal and help rank your site higher on search engines.
Team up With an Influencer to Drive Social Engagement
Working together with an influencer is the latest form of celebrity marketing. Influencers have thousands or millions of followers who are engaged with what they say each and every day.
The same way influencers can promote products effectively, they can promote the loan officer’s name and expertise out to a larger audience that is actively engaged.
Run Facebook & YouTube Ads for Your Videos to Drive Traffic to Your Website
Everyone knows that video marketing is here to stay and works well, but the real reward in 2021 will be to use it by targeting a well defined community. Some real estate companies consistently produce video for the neighborhoods they want to be recognized for.
They address many things which includes housing, leisure activities, and benefits of living in these specific communities. Experts say the best method to reach an audience in your desired areas, is to include keywords in your titles and run ads on Facebook, YouTube, and Instagram with strong calls to action (CTAs) that pushes traffic to your website.
Supercharge Engagement with Contests, Polls & Q&A Stickers on Instagram Stories
Engagement is absolutely essential, so one must use the Polls and Q&A stickers within Instagram (IG) Stories. Ask questions, use GIFs, make the content very simple so they can engage. If you do it right, the IG algorithm will reward you with organic reach too since you’re ad promotes user engagement.