Marketing Strategies That Work
The following marketing tips will help you steer clear of the common mistakes that the majority of loan originators commit. By doing this your monthly sales numbers should increase.
- Effective Advertising
Make your advertising and print media more effective by having a headline on everything: letters, greeting cards, ads, everything.
Effective headlines draw in the audience and make them want to read more.
A powerful headline will include a benefit.
Examples:
3 things you can do this week to increase your credit score
thought you might enjoy this articke…
2. Be the Host of Live Events
Investing your time with current (and potential) referral partners is a really productive way to increase your mortgage business.
One such way is to teach marketing classes to groups of agents at a time as opposed to arranging an appointment for a quick breakfast, lunch, or coffee. You can still enjoy that cup of joe for your existing business partners.
3. Upgrade Your Marketing
It doesn’t matter how good a loan officer you are – if you suck at marketing, you will starve.
Knowing how to get clients is infinitely more important than any other knowledge you may attain.
Get Started with Facebook Advertising
Facebook has more than 1.4 billion active monthly users. This number may be bigger.
Homeowners who are considering refinancing are likely on Facebook.
Facebook’s advertising platform enables you to target these people and place extremely relevant ads directly into their newsfeed.
As an example:
If you want to target Orange County, California residents who live within a 50 mile radius and are likely to move could put your business on approximately 300,000 people’s newsfeed.
There is a high probability that a majority of them will need a new mortgage.
Pro Tip:
Create some unique and helpful content like a blog post about “12 Ways to Save Money on Your Move” and market it straight to that target audience.
Use Google’s Pay-Per-Click Advertising
Statistics show that 93% of people make a business choice by looking at sites from an online search.
Google AdWords makes it possible for your business to reach over 90-percent of its audience.
Bidding on keywords like “Orange County Mortgage Company” or “Orange County home loans” may be able to get your business into the top results.
Set Up Remarketing
For the majority of websites, only 2% of internet traffic convinces people to apply or call on the first visit.
Retargeting monitors people who visited your website and displays your ads to them as they search online.
Your business will be constantly seen by 98% of users who did not apply the first time.
This makes it possible for your brand to stay on their minds ad become possible customers while they are online.
4. Being Nice helps
Write thank you notes to people.
I think we can agree that everyone likes to feel appreciated and acknowledged. Simply being nice and showing manners are things that need to make a comeback.
Thank the underwriter for a swift decision
Thank your client for calling you back with the information you needed
Thank the realtor for the referral to grow your relationship with an important referral partner.
Why this works. You will differentiate yourself from the crowd as a caring mortgage professional.