Unknown Successful Referral Sources for Loan Originators
Linkedin has grown a lot in popularity as well as being a successful tool for many professionals, including mortgage lenders. The truth is LinkedIn offer one of the biggest opportunities to build professional relationships with realtors, CPAs, homebuilders and other bankers.
Many realtors who are on LinkedIn use it for content marketing in an effort to get the attention of prospective buyers and sellers.
A significant impact can be made by engaging with their content.
It’s a small social media signal that you are involved in real estate and can share your expertise. Every little bit counts to persuade prospects to connect with you.
LinkedIn Marketing
If you haven’t already done so, begin by doing the following things:
o A current headshot photo that is professional
o Updated work experience
o A subtitle or headline
o A summary of what benefit(s) you can offer people
o A customized URL that follows this basic format: linkedin.com/in/yourfullname
The pre-selected option headline for your LinkedIn profiles is your title and the company you represent. A better option would be to make a custom headline summarizing your position and goals can be helpful to your branding and mortgage marketing campaigns.
Undecided what to use as a profile headline? Below are a couple of recommendations:
o Your headline should be directly identifiable and concise.
o Even though the pre-set headline is your present employment situation, think about changing the headline to exhibit your expertise or mission.
o Briefly summarize your area of expertise or strategy and promote your professional brand you’re refining.
Crafting an effective summary is usually a tough task for LinkedIn members. When writing your LinkedIn summary, put emphasis on what you really want readers to know about you from the start, anticipating they may not read anything else.
LinkedIn Tips
Are you aware that you can publish your blog content as a “post” on LinkedIn?
It doesn’t hurt to get more exposure for your services. So if you already allotted time to create a blog and publish posts, you can simply move this onto LinkedIn. Better yet, a different version on LinkedIn is a good method too.
One final beneficial LinkedIn strategy is to search for opportunities to work with groups in your industry.
The following are potential groups you’d want to become a member.
Mortgage Banker Network
Mortgage Professionals (Networking Group)
Sharing experience and making connections is the focus of this LinkedIn group
Many of these groups offer mortgage professionals the chance to interact with colleagues that do business with mortgage professionals at some level.
Groups on LinkedIn are an excellent source for establishing possible business relationships – particularly if you become involved with local groups. There are local real estate groups in most cities, but you don’t have to go with a group that is mortgage related.
It could be something entirely different such as a sport or health. The key is be active in those groups because it will surely get you in front of people you never met before.
Educational Institutions
Setting up a well-defined awareness with local educational institutions is one more method to assemble a network of referral sources for loan officers. Speak with a principal or senior faculty to see if you may be able to volunteer your time at local high schools or college and speak about the value of building your credit or ways to save money.
Be sure to provide some printed material such as a brochure or pamphlet with your contact information to get your name in front of their parents and boost your profile in the neighborhood.
By scheduling time to engage in these types of local activities expands your reach to hundreds of younger prospective home buyers. In addition, your are becoming top of mind whenever the topic of buying a home comes up. After all, it is extremely likely the parents could benefit from your loan product expertise.
Not only does your message spread to many parents but it also raises the probability that the professors and teachers institutions will remember you as the financial expert when they or a friend of theirs needs to discuss how to get a mortgage. And you know how that can multiply if you do a great job for one buyer, they can become a referral source too.